Technical sponsors represent a relevant revenue source for football clubs. In 2017, the value of Juventus sponsoring partnership by Adidas was **** million euros. The brand Puma ranked second a with ** million euros, partnership with AC Milan, while Inter Milan was sponsored by Nike through a deal of *** million euros.
Revenues from sponsors
Commercial partnerships with brands generate revenues not just in the Serie A TIM. All other football leagues profit from sponsors too. In Italy, between 2013 and 2017, the revenues from sponsors and commercial activities for professional football increased from *** to *** million euros.
Revenues from media rights
Revenues from sponsors are dwarfed by the revenues generated by TV and radio rights, which had a value of million euros as of 2019. These revenues increased by roughly *** million euros, compared to 2012. TV rights also generated profits for the national football team, which gained revenues of ** million euros in 2016.
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Calcio e Finanza. (November 13, 2017). Technical sponsors of main Serie A football clubs in Italy in 2017, by partnership value (in million euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/787552/main-serie-a-football-clubs-technical-sponsors-in-italy/
Calcio e Finanza. "Technical sponsors of main Serie A football clubs in Italy in 2017, by partnership value (in million euros)." Chart. November 13, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/787552/main-serie-a-football-clubs-technical-sponsors-in-italy/
Calcio e Finanza. (2017). Technical sponsors of main Serie A football clubs in Italy in 2017, by partnership value (in million euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/787552/main-serie-a-football-clubs-technical-sponsors-in-italy/
Calcio e Finanza. "Technical Sponsors of Main Serie A Football Clubs in Italy in 2017, by Partnership Value (in Million Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Nov 2017, /statistics/787552/main-serie-a-football-clubs-technical-sponsors-in-italy/
Calcio e Finanza, Technical sponsors of main Serie A football clubs in Italy in 2017, by partnership value (in million euros) ÌÇÐÄÆƽâ°æ, /statistics/787552/main-serie-a-football-clubs-technical-sponsors-in-italy/ (last visited August 03, 2026)
Technical sponsors of main Serie A football clubs in Italy in 2017, by partnership value (in million euros) [Graph], Calcio e Finanza, November 13, 2017. [Online]. Available: /statistics/787552/main-serie-a-football-clubs-technical-sponsors-in-italy/
