*The Sponsorship Awareness Index (SAI) shows the brands that the population associates with certain sports. Sports equipment brands are not included (except for eSports).
Santander was the most renown soccer sponsor in Spain in 2022, according to a survey that measured sponsorship awareness of top brands. The Spanish bank – which achieved nearly ** points in the index – was followed by the UAE airline Emirates.
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AMKT. (January 26, 2023). Leading soccer sponsorship brands in Spain 2022, based on awareness (index score) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1231433/football-top-brands-on-the-sponsorship-awareness-index-ranking-in-spain/
AMKT. "Leading soccer sponsorship brands in Spain 2022, based on awareness (index score)." Chart. January 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1231433/football-top-brands-on-the-sponsorship-awareness-index-ranking-in-spain/
AMKT. (2023). Leading soccer sponsorship brands in Spain 2022, based on awareness (index score). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1231433/football-top-brands-on-the-sponsorship-awareness-index-ranking-in-spain/
AMKT. "Leading Soccer Sponsorship Brands in Spain 2022, Based on Awareness (Index Score)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jan 2023, /statistics/1231433/football-top-brands-on-the-sponsorship-awareness-index-ranking-in-spain/
AMKT, Leading soccer sponsorship brands in Spain 2022, based on awareness (index score) ÌÇÐÄÆƽâ°æ, /statistics/1231433/football-top-brands-on-the-sponsorship-awareness-index-ranking-in-spain/ (last visited August 04, 2026)
Leading soccer sponsorship brands in Spain 2022, based on awareness (index score) [Graph], AMKT, January 26, 2023. [Online]. Available: /statistics/1231433/football-top-brands-on-the-sponsorship-awareness-index-ranking-in-spain/
