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In 2019, the region with highest contribution to the shirt sponsorship deals with the leading 50 football clubs in Europe was the Middle East. The shirt sponsorship deals with middle eastern companies amounted to 250 million euros. Second position was taken by the Japanese companies with value of the shirt sponsorship deals amounting to 106 million euros.
Football sponsorship allows brands to increase brand awareness, reach new markets and raise profits.
In 2019, the biggest shirt sponsor of the leading 50 football clubs in Europe was the airline industry. The The shirt sponsorship deals with airline companies amounted to 207 million euros.