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In 2019, the biggest shirt sponsor of the leading 50 football clubs in Europe was the airline industry. The shirt sponsorship deals with airline companies amounted to 207 million euros. Second position was taken by the automotive industry with value of the shirt sponsorship deals amounting to 159 million euros.
Football sponsorship allows brands to increase brand awareness, reach new markets and raise profits.
In 2019, the value of shirt sponsorship deals from the Middle East region amounted to 250 million euros. This made the region the number one sponsor, followed by Japan with 106 million euros.