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Annual value of shirt sponsorship deals in La Liga in 2023/24, by club (in million euros)

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Source

In cooperation with
Release date

August 2023

Region

Spain

Survey time period

2023/24

Supplementary notes

Barcelona's deal with Spotify also included stadium naming rights.

Citation formats

Value of shirt sponsor deals in La Liga 2023-2024, by club

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 7, 2025

In 2023/24, both Real Madrid and Barcelona earned ** million euros a year from shirt sponsorship deals - more than any other club worldwide. Meanwhile, Atlético Madrid's deal with RiyadhAir was worth around ** million euros a year.

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