
| Characteristic | Online buyers in millions |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Release date
November 2016
Region
Germany
Survey time period
2013 to 2016
Age group
14 years and older
Special properties
german-speaking online buyers
Method of interview
Questionnaire and personal interview
Supplementary notes
Information on base:
German-speaking population aged 14 years and older in private households with their main residence in Germany.
Information on sample:
2013: 8,702 respondents, projected to 70.33 million people
2014: 8,156 respondents, projected to 70.52 million people
2015: 7,009 respondents, projected to 69.24 million people
2016: 7,026 respondents, projected to 69.56 million people
Information on target group "German-speaking online-buyers":
2013: projected to 43,95 million people
2014: projected to 44,16 million people
2015: projected to 45,33 million people
2016: projected to 47,01 million people
In the survey, the question was worded in the following manner: "There are a variety of different goods and services available on the internet that you can make use of or order, but for which you then have to pay. There are various offers written on this list here. Please name all options where you would say: 'I would do that on the internet, I would use or buy it on the internet.' Product: Fee-based downloading or viewing of films."
(Original in German: "Im Internet gibt es ja ganz verschiedene Dienstleistungen, Waren- und Serviceangebote, die man in Anspruch nehmen oder bestellen kann und die man dann bezahlen muss. Hier auf dieser Liste sind verschiedene Angebote aufgeschrieben. Bitte nennen Sie mir alle Punkte, bei denen Sie sagen: 'So etwas mache ich über das Internet, das nutze oder kaufe ich im Internet.' Produkt: Kostenpflichtiges Herunterladen oder Ansehen von Filmen.")
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