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Most recent online luxury goods purchase store type according to luxury shoppers worldwide as of September 2016

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Sources

Release date

February 2017

Region

Worldwide

Survey time period

September 2016

Number of respondents

12,000 respondents

Supplementary notes

Question: "Which kind of online store did you buy the last luxury product you purchased from?"
The question has been slightly rephrased for a better understanding of the statistic

Citation formats

Most popular types of online luxury goods stores worldwide 2016

Published by
Yihan Ma,
Nov 9, 2017
This statistic illustrates the most popular types of online luxury goods stores worldwide. During a worldwide survey in September 2016, 34 percent of luxury shoppers stated that they had made their last online luxury item purchase via a brand-owned online store. Only five percent of respondents said that their last online luxury purchase was through a discount specialized store.
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Luxury e-commerce in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)PradaE-commerce returns in Europe
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