individuals who have purchased and / or used any of the following products or services in the last 12 months: bicycle, kitchen, dental, sports, appliances and technology, telecommunications and travel
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
* In addition to the 1,411 online interviews with consumers, interviews of about 45 minutes were conducted with experts and entrepreneurs from different sectors.
This statistic reflects the opinion of Spanish consumers about whether they buy private or manufacturer brands, according to a survey conducted in 2015. More than half of those surveyed said they bought manufacturer brands, compared with ** percent who claimed to have a preference by private branded products.
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El Observatorio Cetelem. (October 7, 2015). Opinion of the Spanish as to whether they buy private or manufacturer brands, according to a survey of 2015 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/772651/marks-white-or-from-maker-opinion-of-the-consumer-in-spain/
El Observatorio Cetelem. "Opinion of the Spanish as to whether they buy private or manufacturer brands, according to a survey of 2015." Chart. October 7, 2015. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/772651/marks-white-or-from-maker-opinion-of-the-consumer-in-spain/
El Observatorio Cetelem. (2015). Opinion of the Spanish as to whether they buy private or manufacturer brands, according to a survey of 2015. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/772651/marks-white-or-from-maker-opinion-of-the-consumer-in-spain/
El Observatorio Cetelem. "Opinion of The Spanish as to Whether They Buy Private or Manufacturer Brands, According to a Survey of 2015." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 7 Oct 2015, /statistics/772651/marks-white-or-from-maker-opinion-of-the-consumer-in-spain/
El Observatorio Cetelem, Opinion of the Spanish as to whether they buy private or manufacturer brands, according to a survey of 2015 ÌÇÐÄÆÆ½â°æ, /statistics/772651/marks-white-or-from-maker-opinion-of-the-consumer-in-spain/ (last visited July 30, 2026)
Opinion of the Spanish as to whether they buy private or manufacturer brands, according to a survey of 2015 [Graph], El Observatorio Cetelem, October 7, 2015. [Online]. Available: /statistics/772651/marks-white-or-from-maker-opinion-of-the-consumer-in-spain/