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* The monetization of audience is the conversion of an audience in turnover, in particular thanks to advertising, to make profitable its site and to maintain its activity .
** Parcel inserts: adding advertising for a third company in a parcel.
Citation formats
Impact of the monetization levers on the results of the e-commerce sites France 201
This graph shows the contribution of the audience monetization levers in the operating profit of e-commerce websites in France in 2016. For nearly ** percent of respondents, the marketplace contributed less than *** percent to the operating income of their e-commerce site.
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Webloyalty, & TNS Sofres. (May 17, 2016). Contribution of audience monetization levers in the operating profit of e-commerce sites in France in 2016* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/767353/efficiency-levers-monetization-audience-the-sink-exploitation-websites-e-trade/
Webloyalty, und TNS Sofres. "Contribution of audience monetization levers in the operating profit of e-commerce sites in France in 2016*." Chart. May 17, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/767353/efficiency-levers-monetization-audience-the-sink-exploitation-websites-e-trade/
Webloyalty, TNS Sofres. (2016). Contribution of audience monetization levers in the operating profit of e-commerce sites in France in 2016*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/767353/efficiency-levers-monetization-audience-the-sink-exploitation-websites-e-trade/
Webloyalty, and TNS Sofres. "Contribution of Audience Monetization Levers in The Operating Profit of E-commerce Sites in France in 2016*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 May 2016, /statistics/767353/efficiency-levers-monetization-audience-the-sink-exploitation-websites-e-trade/
Webloyalty & TNS Sofres, Contribution of audience monetization levers in the operating profit of e-commerce sites in France in 2016* ÌÇÐÄÆƽâ°æ, /statistics/767353/efficiency-levers-monetization-audience-the-sink-exploitation-websites-e-trade/ (last visited July 24, 2026)
Contribution of audience monetization levers in the operating profit of e-commerce sites in France in 2016* [Graph], Webloyalty, & TNS Sofres, May 17, 2016. [Online]. Available: /statistics/767353/efficiency-levers-monetization-audience-the-sink-exploitation-websites-e-trade/
