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The e-Commerce web page Privalia.com had the highest conversion rate in Italy in 2017, with three percent, while bonprix.it reached 2.9 percent and Yoox.com had a conversion rate of 2.4 percent. The most visited e-Commerce websites in Italy in 2020 were Amazon.it, eBay and Mediaworld, while Unieuro ranked fourth.

 E-commerce revenues increase

According to the data provided by , the E-commerce turnover in Italy steadily increased, going from 14.4 billion euros in 2014 to 48.5 billion euros in 2019. These figures may imply that Italy is a compelling country for online store providers and investors.

Online retail

Some products are highly integrated in the e-Commerce world. Books, for example, are likely to be the most purchased products, followed by high-tech products and fashion products. According to data, 54 percent of the respondents reported that they are willing to buy books online in the future, while only 17 percent reported that they might buy beverages and fresh food online.