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Bounce rate of the selected online supermarkets in the United Kingdom in July 2025

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Release date

August 2025

Region

United Kingdom

Survey time period

July 2025

Supplementary notes

The date of release is that of last access.

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Bounce rate of selected online supermarkets in the UK 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 25, 2025

In July 2025, asda.com had the highest bounce rate ( percent) among selected online supermarkets in the United Kingdom. Morrisons and Sainsburys followed, with bounce rates reaching percent and **** percent, respectively. 
Bounce rate is a marketing term used in web traffic analysis reflecting the percentage of visitors who enter the site and then leave without taking any further action like making a purchase or viewing other pages within the website ("bounce").

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Topics

OcadoGenerational grocery shopping behavior in the UKOnline food delivery in EuropeOnline grocery shopping behaviorOnline food delivery
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