In 2020, Kylie Cosmetics was the most popular U.S. consumer beauty brand with *** million cross-platform actions on social media brand content. Colourpop Cosmetics was second with more than *** million social media actions on brand-owned content.
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Shareablee. (February 9, 2021). Leading consumer beauty brands in the United States on social media in 2020, by user engagement (in million actions) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/722104/top-us-beauty-brands-by-social-media-engagement/
Shareablee. "Leading consumer beauty brands in the United States on social media in 2020, by user engagement (in million actions)." Chart. February 9, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/722104/top-us-beauty-brands-by-social-media-engagement/
Shareablee. (2021). Leading consumer beauty brands in the United States on social media in 2020, by user engagement (in million actions). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/722104/top-us-beauty-brands-by-social-media-engagement/
Shareablee. "Leading Consumer Beauty Brands in The United States on Social Media in 2020, by User Engagement (in Million Actions)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 9 Feb 2021, /statistics/722104/top-us-beauty-brands-by-social-media-engagement/
Shareablee, Leading consumer beauty brands in the United States on social media in 2020, by user engagement (in million actions) ÌÇÐÄÆÆ½â°æ, /statistics/722104/top-us-beauty-brands-by-social-media-engagement/ (last visited July 30, 2026)
Leading consumer beauty brands in the United States on social media in 2020, by user engagement (in million actions) [Graph], Shareablee, February 9, 2021. [Online]. Available: /statistics/722104/top-us-beauty-brands-by-social-media-engagement/