A survey during the third quarter of 2020 found that ** percent of Instagram users in the United States were using the social network to follow brands or companies on the platform. ** ranked close in second place with ** percent of Twitter audiences in the United States using the service to follow brands.
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AudienceProject. (September 17, 2020). Share of social media audiences in the United States who use select social networks to follow brands and companies as of 3rd quarter 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/276394/usa-social-media-use-brand-follow/
AudienceProject. "Share of social media audiences in the United States who use select social networks to follow brands and companies as of 3rd quarter 2020." Chart. September 17, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/276394/usa-social-media-use-brand-follow/
AudienceProject. (2020). Share of social media audiences in the United States who use select social networks to follow brands and companies as of 3rd quarter 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/276394/usa-social-media-use-brand-follow/
AudienceProject. "Share of Social Media Audiences in The United States Who Use Select Social Networks to Follow Brands and Companies as of 3rd Quarter 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Sep 2020, /statistics/276394/usa-social-media-use-brand-follow/
AudienceProject, Share of social media audiences in the United States who use select social networks to follow brands and companies as of 3rd quarter 2020 ÌÇÐÄÆƽâ°æ, /statistics/276394/usa-social-media-use-brand-follow/ (last visited July 31, 2026)
Share of social media audiences in the United States who use select social networks to follow brands and companies as of 3rd quarter 2020 [Graph], AudienceProject, September 17, 2020. [Online]. Available: /statistics/276394/usa-social-media-use-brand-follow/
