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Which of the following online sources of information/channels impact how you develop opinions or make decisions about luxury purchases?

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Sources

Release date

May 2018

Region

Worldwide

Survey time period

2016 and 2017

Number of respondents

12,000+

Age group

18 years and older

Supplementary notes

The data was provided by the BCG-Altagamma True-Luxury Global Consumer Insight Survey 2017.
Multiple answers were possible, ranking of levers.
* Editorials and commercial in Magazines. Includes both traditional & digital magazines.
** Includes physical word of mouth, social media and other online blogs.
*** Includes also brand's app.

Citation formats

Levers impacting opinions or purchase decisions worldwide 2016-2017

Published by
Bruna Rocco,
May 9, 2018
This statistic shows the different levers that influence True-Luxury consumers' opinions or decisions regarding luxury purchases worldwide in 2016 and 2017, sorted by category. In 2017, ** percent of True-Luxury consumers stated that social media and influencers had an impact on how they developed opinions or made decisions about luxury purchases.
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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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Talk to sales for pricing
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