Consumed in the last four weeks; German-speaking population
Method of interview
Computer-assisted personal interviews (CAPI)
Supplementary notes
In the context of the survey, Lidl customers were defined as people who shopped at Lidl six months prior to the survey. Information on total sample: 2020: 23,138 respondents, projection to 70.60 million people.
Information on the target group "Lidl customers": 12,558 repondents, projection to 37.58 million people.
Further information on methodology available and in the .
Citation formats
Favorite beer brands among Lidl customers Germany 2021
This graph shows the results of a survey of Lidl customers in Germany regarding their favorite beer brands in 2021. That year, roughly **** percent of consumers who shopped at Lidl six months prior to the survey stated that they drank Krombacher in the last four weeks. Among the population, around **** percent responded the same way. The base for the survey was the German-speaking population aged 14 years and older.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
VuMA. (November 17, 2021). Leading beer brands among Lidl customers compared to the population in Germany in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/715868/lidl-customers-favorite-beer-brands-germany/
VuMA. "Leading beer brands among Lidl customers compared to the population in Germany in 2021." Chart. November 17, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/715868/lidl-customers-favorite-beer-brands-germany/
VuMA. (2021). Leading beer brands among Lidl customers compared to the population in Germany in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/715868/lidl-customers-favorite-beer-brands-germany/
VuMA. "Leading Beer Brands among Lidl Customers Compared to The Population in Germany in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Nov 2021, /statistics/715868/lidl-customers-favorite-beer-brands-germany/
VuMA, Leading beer brands among Lidl customers compared to the population in Germany in 2021 ÌÇÐÄÆƽâ°æ, /statistics/715868/lidl-customers-favorite-beer-brands-germany/ (last visited July 25, 2026)
Leading beer brands among Lidl customers compared to the population in Germany in 2021 [Graph], VuMA, November 17, 2021. [Online]. Available: /statistics/715868/lidl-customers-favorite-beer-brands-germany/
