Total U.S. sales through supermarkets, drug stores, mass merchandisers, gas and convenience stores, military commissaries, and select club and dollar retail chains for the 52 weeks ended December 28, 2025.
Values have been rounded.
Citation formats
Leading craft beer brands in the U.S. 2025, by dollar sales
For the 52 weeks ended December 28, 2025, New Belgium was ranked first in craft beer sales in the United States with *** million U.S. dollars. Sierra Nevada was second with sales valued at *** million dollars.
Craft Beer in the United States
Craft beer is paving the way for a new crop of beer makers. While the 1990's and early 2000's saw a big rise in brew pubs, the trend today leans more toward microbreweries that aim to distribute their product. Between 2012 and 2024, the number of new brewery openings has seen unprecedented growth. And every year, hundreds more are opening. In 2024, the craft brewing industry employed over ** people across the country.
The charm of craft brews
The innovative nature of these craft brewers has driven the market. Many customers have grown tired of light lagers, which is what fueled the craft movement. The concept that every brewer is brewing something new and original has carved a lucrative niche into a once thought-to-be cornered market. Craft beer lovers tend to stay abreast of local trends in the market and are generally eager to try something new. If they like what they taste, they quickly spread the word, meaning hometown customers can quickly become evangelists for a brewery's product as they visit and move to different cities. This could regularly bring a new wind to the beer market, which has been facing declining popularity compared to spirits.
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Beverage Industry Magazine. (March 2, 2026). Sales value of the leading craft beer brands in the United States in 2025 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/251953/leading-craft-beer-brand-sales-in-the-us/
Beverage Industry Magazine. "Sales value of the leading craft beer brands in the United States in 2025 (in million U.S. dollars)." Chart. March 2, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/251953/leading-craft-beer-brand-sales-in-the-us/
Beverage Industry Magazine. (2026). Sales value of the leading craft beer brands in the United States in 2025 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/251953/leading-craft-beer-brand-sales-in-the-us/
Beverage Industry Magazine. "Sales Value of The Leading Craft Beer Brands in The United States in 2025 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Mar 2026, /statistics/251953/leading-craft-beer-brand-sales-in-the-us/
Beverage Industry Magazine, Sales value of the leading craft beer brands in the United States in 2025 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/251953/leading-craft-beer-brand-sales-in-the-us/ (last visited July 31, 2026)
Sales value of the leading craft beer brands in the United States in 2025 (in million U.S. dollars) [Graph], Beverage Industry Magazine, March 2, 2026. [Online]. Available: /statistics/251953/leading-craft-beer-brand-sales-in-the-us/
