Share of Lidl customers compared to the population based on agreement with the statement "Good food and drink play a big role in my life" in Germany in 2021
Characteristic
Lidl customers
Population
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In the context of the survey, Lidl customers were defined as people who shopped at Lidl six months prior to the survey. Information on total sample: 2020:23,138 respondents, projection to 70.63 million people.
Information on the target group "Lidl customers": 12,558 respondents, projection to 37.58 million people.
Further information on methodology available and in the .
Citation formats
Lidl customers on the meaning of good food and drink in Germany 2021
This graph presents the results of a survey of Lidl customers in Germany on their opinions regarding good food and drink in 2021. That year, roughly **** percent of consumers who shopped at Lidl six months prior to the survey completely agreed with the statement "Good food and drink play a big role in my life". Among the population, around **** percent responded the same way. The base for the survey was the German-speaking population aged 14 years and older.
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VuMA. (November 17, 2021). Share of Lidl customers compared to the population based on agreement with the statement "Good food and drink play a big role in my life" in Germany in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/715249/lidl-customers-meaning-of-good-food-and-drink-germany/
VuMA. "Share of Lidl customers compared to the population based on agreement with the statement "Good food and drink play a big role in my life" in Germany in 2021." Chart. November 17, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/715249/lidl-customers-meaning-of-good-food-and-drink-germany/
VuMA. (2021). Share of Lidl customers compared to the population based on agreement with the statement "Good food and drink play a big role in my life" in Germany in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/715249/lidl-customers-meaning-of-good-food-and-drink-germany/
VuMA. "Share of Lidl Customers Compared to The Population Based on Agreement with The Statement "Good Food and Drink Play a Big Role in My Life" in Germany in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Nov 2021, /statistics/715249/lidl-customers-meaning-of-good-food-and-drink-germany/
VuMA, Share of Lidl customers compared to the population based on agreement with the statement "Good food and drink play a big role in my life" in Germany in 2021 ÌÇÐÄÆƽâ°æ, /statistics/715249/lidl-customers-meaning-of-good-food-and-drink-germany/ (last visited August 03, 2026)
Share of Lidl customers compared to the population based on agreement with the statement "Good food and drink play a big role in my life" in Germany in 2021 [Graph], VuMA, November 17, 2021. [Online]. Available: /statistics/715249/lidl-customers-meaning-of-good-food-and-drink-germany/
