Share of Lidl customers by agreement with the statement "Regarding cosmetics/ body care, I like to treat myself to more expensive products" compared to the population in Germany in 2021
Characteristic
Lidl customers
German population
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In the context of the survey, Lidl customers were defined as people who shopped at Lidl six months prior to the survey. Information on the total sample: 2020:23,138 respondents, projection to 70.63 million people.
Information on the target group "Lidl customers": 12,558 respondents, projection to 37.58 million people.
Further information on methodology available and in the .
Citation formats
Lidl customer opinions on expensive cosmetics and body care products in Germany 2021
In 2021, around *** percent of Lidl customers in Germany agreed with the statement that they like to treat themselves to more expensive cosmetics and body care products. Meanwhile, **** percent completely disagreed. The figures are based on a survey conducted in Germany among respondents aged 14 and older, who had shopped at Lidl six months prior to the survey taking place.
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VuMA. (November 17, 2021). Share of Lidl customers by agreement with the statement "Regarding cosmetics/ body care, I like to treat myself to more expensive products" compared to the population in Germany in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1196980/lidl-customers-expensive-cosmetics-body-care-opinions-germany/
VuMA. "Share of Lidl customers by agreement with the statement "Regarding cosmetics/ body care, I like to treat myself to more expensive products" compared to the population in Germany in 2021." Chart. November 17, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1196980/lidl-customers-expensive-cosmetics-body-care-opinions-germany/
VuMA. (2021). Share of Lidl customers by agreement with the statement "Regarding cosmetics/ body care, I like to treat myself to more expensive products" compared to the population in Germany in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1196980/lidl-customers-expensive-cosmetics-body-care-opinions-germany/
VuMA. "Share of Lidl Customers by Agreement with The Statement "Regarding Cosmetics/ Body Care, I like to Treat Myself to More Expensive Products" Compared to The Population in Germany in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Nov 2021, /statistics/1196980/lidl-customers-expensive-cosmetics-body-care-opinions-germany/
VuMA, Share of Lidl customers by agreement with the statement "Regarding cosmetics/ body care, I like to treat myself to more expensive products" compared to the population in Germany in 2021 ÌÇÐÄÆƽâ°æ, /statistics/1196980/lidl-customers-expensive-cosmetics-body-care-opinions-germany/ (last visited July 31, 2026)
Share of Lidl customers by agreement with the statement "Regarding cosmetics/ body care, I like to treat myself to more expensive products" compared to the population in Germany in 2021 [Graph], VuMA, November 17, 2021. [Online]. Available: /statistics/1196980/lidl-customers-expensive-cosmetics-body-care-opinions-germany/
