This graph shows the results of a survey among Lidl customers in Germany on their opinions regarding attention to brand vs. price when buying salty snacks such as chips in 2021. That year, roughly **** percent of consumers who shopped at Lidl six months prior to the survey stated they paid more attention to the brand than the price. Among the population, around **** percent responded the same way. The base for the survey was the German-speaking population aged 14 years and older.
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VuMA. (November 17, 2021). Share of Lidl customers based on attention to brand or price when buying salty snacks such as chips compared to the population in Germany in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/715257/lidl-customers-brand-vs-price-snacks-germany/
VuMA. "Share of Lidl customers based on attention to brand or price when buying salty snacks such as chips compared to the population in Germany in 2021." Chart. November 17, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/715257/lidl-customers-brand-vs-price-snacks-germany/
VuMA. (2021). Share of Lidl customers based on attention to brand or price when buying salty snacks such as chips compared to the population in Germany in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/715257/lidl-customers-brand-vs-price-snacks-germany/
VuMA. "Share of Lidl Customers Based on Attention to Brand or Price When Buying Salty Snacks Such as Chips Compared to The Population in Germany in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Nov 2021, /statistics/715257/lidl-customers-brand-vs-price-snacks-germany/
VuMA, Share of Lidl customers based on attention to brand or price when buying salty snacks such as chips compared to the population in Germany in 2021 ÌÇÐÄÆƽâ°æ, /statistics/715257/lidl-customers-brand-vs-price-snacks-germany/ (last visited July 27, 2026)
Share of Lidl customers based on attention to brand or price when buying salty snacks such as chips compared to the population in Germany in 2021 [Graph], VuMA, November 17, 2021. [Online]. Available: /statistics/715257/lidl-customers-brand-vs-price-snacks-germany/
