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Data on the global subscription video-on-demand (SVOD) market showed that revenue more than quadrupled between 2017 and 2023, growing from ** billion U.S. dollars to *** billion U.S. dollars. Further rapid growth is predicted to continue in the future, and by the year 2029, the revenue is expected to surpass *** billion U.S. dollars.

Industry’s revenue growth to slow down in the future

However, the growth is expected to slow down to around ** percent in the following six years until 2029. The increasing number of platforms made available in the past few years has led the customers to alter their consumption behavior to reduce subscription costs. Recent data from the United States suggests that more and more SVOD consumers opt for cheaper, ad-supported plans. At the same time, subscription cycling – the habit of subscribing to a streaming service to watch only one specific piece of content– has likewise gained popularity among users.

SVOD subscriptions expected to grow further 

Implementing ad-supported tiers is just one strategy of the industry to make sure that their revenues continue to grow. The combined monthly cost consumers must pay for the leading SVOD services without advertisements in the U.S. has been growing to over ** U.S. dollars. Despite increasing costs and phenomena like subscription cycling, the overall number of SVOD subscribers is not expected to decline in the future. On the contrary, latest estimates suggest that the biggest players in the industry, such as Netflix, Amazon Prime Video, and Disney+, will all be able to multiply their customer base.