The statistic presents information on the gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, broken down by gender. It was discovered that the average CPI for female mobile game users amounted to **** U.S. dollars, while CPI for male mobile gamers reached nearly *** U.S. dollars.
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Liftoff, & VentureBeat. (January 12, 2017). Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/709666/global-gaming-app-cpi-iap-gender/
Liftoff, und VentureBeat. "Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by gender." Chart. January 12, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/709666/global-gaming-app-cpi-iap-gender/
Liftoff, VentureBeat. (2017). Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/709666/global-gaming-app-cpi-iap-gender/
Liftoff, and VentureBeat. "Gaming Apps Cost-per-install (Cpi) and In-app Purchase (Iap) Worldwide as of October 2016, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jan 2017, /statistics/709666/global-gaming-app-cpi-iap-gender/
Liftoff & VentureBeat, Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by gender ÌÇÐÄÆƽâ°æ, /statistics/709666/global-gaming-app-cpi-iap-gender/ (last visited July 27, 2026)
Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by gender [Graph], Liftoff, & VentureBeat, January 12, 2017. [Online]. Available: /statistics/709666/global-gaming-app-cpi-iap-gender/
