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Motivations to click on an ad and download a new game according to mobile gaming spenders in the United States and Canada as of January 2024

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Source

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Release date

March 2024

Region

Canada, United States

Survey time period

December 2023 to January 2024

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

Mistplay platform users; wider industry metrics may vary

Supplementary notes

The source defines spender groups as follows:

High-value spender: $100 USD+

Mid-value spender: $10-99 USD

Low-value spender: <$10 USD

Citation formats

Motivations to click on ad to download new mobile game in U.S. and Canada 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 31, 2024

A survey conducted between *** and ** found that ** percent of high-value mobile gaming spenders in the United States and Canada were motivated to click on an ad to download a new game if the gameplay looked like something they would enjoy.

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