| Characteristic | <$250k | $250k - $499k | $500k - $999k | $1m+ |
|---|---|---|---|---|
| Ag magazines or newspapers | 77% | 82% | 83% | 82% |
| Ag newsletters (printed) | 41% | 43% | 46% | 56% |
| Ag e-newsletters | 30% | 33% | 41% | 53% |
| Ag websites | 23% | 38% | 43% | 54% |
| Ag TV programs | 36% | 46% | 36% | 26% |
| Ag radio programs | 29% | 35% | 42% | 34% |
| Ag-related direct mail | 27% | 35% | 43% | 39% |
| Ag-related direct e-mail | 18% | 30% | 38% | 45% |
| Ag-related websites on a mobile device | 12% | 29% | 34% | 43% |
| Ag-related apps on a mobile device | 10% | 26% | 26% | 33% |
| Ag-related text messages | 9% | 24% | 23% | 36% |
| Ag dealers/retailers | 11% | 13% | 21% | 19% |
| Ag manufacturer or supplier publications | 13% | 17% | 12% | 19% |
| Ag-related social media | 9% | 13% | 12% | 14% |
| Ag consultants | 4% | 7% | 14% | 22% |
| Ag-related webinars | 2% | 1% | 4% | 4% |
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Source
Source
Release date
May 2016
More information
Region
United States
Survey time period
December 2015 to March 2016
Number of respondents
2,554 owners/operators/managers of farms or ranches
Method of interview
Online survey
Supplementary notes
* uses at least one digital channel at any frequency
This question was phrased by the source as follows: "How often do you usually read, view, visit, attend, or use the following types of agricultural media or information sources?"
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