| Characteristic | Share of respondents |
|---|---|
| Ag magazines or newspapers | 80% |
| Ag newsletters (printed) | 45% |
| Ag e-newsletters | 38% |
| Ag websites | 37% |
| Ag TV programs | 37% |
| Ag radio programs | 35% |
| Ag-related direct mail | 35% |
| Ag-related direct e-mail | 31% |
| Ag-related websites on mobile | 28% |
| Ag-related apps on mobile | 23% |
| Ag-related text messages | 22% |
| Ag dealers/retailers | 16% |
| Ag manufacturer or supplier publications | 14% |
| Ag-related social media | 12% |
| Ag consultants | 11% |
| Ag-related webinars | 3% |
| Farm shows | 2% |
| Ag conference or seminars | 1% |
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Source
Source
Release date
May 2016
More information
Region
United States
Survey time period
December 2015 to March 2016
Number of respondents
2,554 owners/operators/managers of farms or ranches
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "How often do you usually read, view, visit, attend, or use the following types of agricultural media or information sources?"
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