This question was phrased by the source as follows: "Quali canali social e media 2.0 sono stati attivati dalla banca?". The shares are computed over the total of large banks already active on social media platforms.
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Social media platforms used by large banks in Italy 2016, by type
This statistic displays the results of a survey on the share of large banks using social media platforms in Italy in 2016, by type. During this period, almost every bank used LinkedIn, while ** percent of the large banks used Twitter, as well as Facebook and YouTube.
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Associazione bancaria italiana. (March 6, 2017). Share of large banks using social media platforms in Italy in 2016, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/686398/social-media-platforms-used-by-large-banks-in-italy-by-type/
Associazione bancaria italiana. "Share of large banks using social media platforms in Italy in 2016, by type." Chart. March 6, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/686398/social-media-platforms-used-by-large-banks-in-italy-by-type/
Associazione bancaria italiana. (2017). Share of large banks using social media platforms in Italy in 2016, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/686398/social-media-platforms-used-by-large-banks-in-italy-by-type/
Associazione bancaria italiana. "Share of Large Banks Using Social Media Platforms in Italy in 2016, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Mar 2017, /statistics/686398/social-media-platforms-used-by-large-banks-in-italy-by-type/
Associazione bancaria italiana, Share of large banks using social media platforms in Italy in 2016, by type ÌÇÐÄÆƽâ°æ, /statistics/686398/social-media-platforms-used-by-large-banks-in-italy-by-type/ (last visited August 01, 2026)
Share of large banks using social media platforms in Italy in 2016, by type [Graph], Associazione bancaria italiana, March 6, 2017. [Online]. Available: /statistics/686398/social-media-platforms-used-by-large-banks-in-italy-by-type/
