This statistic portrays the shares of the top three leading social media platforms to follow beauty brands used by British women in 2016, by age group. While Facebook was most commonly used among 25 to 34 year olds, Instagram dominated in the age group between 18 and 24 year with a share of 29 percent.
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Imogen Matthews Associates. (March 9, 2017). Preferred forms of social media to follow beauty brands among women in the United Kingdom (UK) 2016, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/685274/forms-of-social-media-used-for-beauty-brands-by-age-uk/
Imogen Matthews Associates. "Preferred forms of social media to follow beauty brands among women in the United Kingdom (UK) 2016, by age group." Chart. March 9, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/685274/forms-of-social-media-used-for-beauty-brands-by-age-uk/
Imogen Matthews Associates. (2017). Preferred forms of social media to follow beauty brands among women in the United Kingdom (UK) 2016, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/685274/forms-of-social-media-used-for-beauty-brands-by-age-uk/
Imogen Matthews Associates. "Preferred Forms of Social Media to Follow Beauty Brands among Women in The United Kingdom (Uk) 2016, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Mar 2017, /statistics/685274/forms-of-social-media-used-for-beauty-brands-by-age-uk/
Imogen Matthews Associates, Preferred forms of social media to follow beauty brands among women in the United Kingdom (UK) 2016, by age group ÌÇÐÄÆƽâ°æ, /statistics/685274/forms-of-social-media-used-for-beauty-brands-by-age-uk/ (last visited August 06, 2026)
Preferred forms of social media to follow beauty brands among women in the United Kingdom (UK) 2016, by age group [Graph], Imogen Matthews Associates, March 9, 2017. [Online]. Available: /statistics/685274/forms-of-social-media-used-for-beauty-brands-by-age-uk/
