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Leading benefits of understanding customer journeys according to marketing professionals worldwide as of November 2016

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Sources

Release date

December 2016

Region

Worldwide

Survey time period

October and November 2016

Number of respondents

636 client-side (in-house) marketers

Method of interview

Online survey

Supplementary notes

Question: What are the main business benefits of understanding customer journeys?

Citation formats

Benefits of understanding customer journey worldwide 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 9, 2017
The statistic shows information on the benefits of understanding customer journeys according to marketers worldwide as of November 2016. During the survey, ** of respondents named higher engagement and conversation rates as a benefits.
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Brands in IndiaLuxury goods market in IndiaAdvertising industry in IndiaDigital advertising in IndiaDigital marketing in India
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
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For teams of up to 99 users
Talk to sales for pricing
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