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Around ** percent of the population in New Zealand were active mobile social media users in 2018. This share seems likely to continue to increase, with more and more of the population embracing social media across various digital platforms each year.
Most New Zealanders have a smartphone. In fact, smartphone penetration in the country is estimated to be around ** percent as of 2022. Post-paid mobile phone connections made up the majority of mobile subscriptions in the country in 2021. The leading mobile phone providers included Vodafone, Spark and 2degrees, with a combined market share of over ** percent.
While social networks like YouTube and Facebook continue to dominate the social media scene, one of the most popular mobile activities was messaging. Social messenger apps, such as Facebook messenger and Snapchat, have become increasingly popular compared to SMS text messaging across the country.
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