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Mobile communication in New Zealand has been dominated by Facebook messenger, with ** percent of the population claiming to use it in 2021. Facebook messenger is a service provide by social networking giant Facebook, further supporting its dominance in the mobile app market in New Zealand.

Rise of social media for messaging

The share of active mobile social media users in the country amounted to ** percent of the population in 2021. Social messaging apps were the most widely used smartphone apps in 2021. Mobile messaging was the most common activity performed on a smartphone in New Zealand. Aside from Facebook, Snapchat and Skype are also widely used by the online population. While Snapchat allows users to instantly share moments, Skype specializes in providing video chat and voice calls between users.

A cheaper, faster way to stay connected

The use of chat apps has been propagated by the rapid increase in smartphone ownership across the country. As the population moved away from using simple cell phones, traditional calling and SMS messaging services became less appealing, with users opting to use the free services provided by mobile apps with minimal data usage. With the increasing coverage of ** and eventually ** networks across the country, using mobile apps for communicating seems to be the way forward for the internet savvy nation.