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As of the fourth quarter of 2023, ** percent of women aged between 18 and 29 years in Norway were using social media app Snapchat. Overall, ** percent of men belonging to this age group were also using the platform. Snapchat was less popular amongst those aged 60 years and older, with an average usage of ** percent in this demographic. Additionally, the photo-based app proved more successful with women across all age categories.

Who uses social media the most? 

A 2022 survey  found that ** percent of Norwegian women were Facebook users, as were ** percent were men. Similarly, ** percent of women and ** percent of men in Norway used Snapchat users. In contrast, ** percent of LinkedIn and ** percent of men were Twitter users.

Snapchat in the Nordics 

As of January 2024, Norway had the largest Snapchat reach among the Nordic countries, with more than ** percent of its digital population reporting engaging with the video sharing platform. As of the fourth quarter of 2022, five out of every 10 Norwegian Snapchat users reported using it on a daily basis. Only **** percent of the respondents claimed they used the messaging app monthly or less often.