Furthermore, the source clarifies that "reach figures may not represent unique individuals or match the total active user base, values vs. population and vs. internet users may exceed 100% due to duplicate and fake accounts, different research dates, and differences in census data vs. resident populations."
As of February 2025, Snapchat in Russia was largely used by women. The share of the advertising reach of the social media platform among male users was measured at nearly ** percent.
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DataReportal, & We Are Social, & Meltwater. (March 2, 2025). Gender distribution of Snapchat's advertising reach in Russia as of February 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1102338/russia-snapchat-s-audience-overview/
DataReportal, und We Are Social, und Meltwater. "Gender distribution of Snapchat's advertising reach in Russia as of February 2025." Chart. March 2, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1102338/russia-snapchat-s-audience-overview/
DataReportal, We Are Social, Meltwater. (2025). Gender distribution of Snapchat's advertising reach in Russia as of February 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1102338/russia-snapchat-s-audience-overview/
DataReportal, and We Are Social, and Meltwater. "Gender Distribution of Snapchat's Advertising Reach in Russia as of February 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Mar 2025, /statistics/1102338/russia-snapchat-s-audience-overview/
DataReportal & We Are Social & Meltwater, Gender distribution of Snapchat's advertising reach in Russia as of February 2025 ÌÇÐÄÆƽâ°æ, /statistics/1102338/russia-snapchat-s-audience-overview/ (last visited July 14, 2026)
Gender distribution of Snapchat's advertising reach in Russia as of February 2025 [Graph], DataReportal, & We Are Social, & Meltwater, March 2, 2025. [Online]. Available: /statistics/1102338/russia-snapchat-s-audience-overview/
