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'Music channel Trap City had more than nine million subscriptions in April 2018, making it the most subscribed YouTube channel that comes from the Netherlands. The ranking also suggests that Dutch EDM artists or channels are popular to subscribe to, with entries for DJs Martin Garrix (3rd in this ranking), Hardwell (6th) and �վ�ë���ٴ� (10th), as well as dance label Armada Music (7th). Note, however, that the numbers provided here concern worldwide subscribers. When looking at the number of subscribers to selected Dutch-speaking channels, other channels are the biggest. For example, vlogger EnzoKnol (full name: Enzo Erkelens) tops that list but is not mentioned here. Other popular channels from the Netherlands that are included in neither of these two rankings can be seen in a third ranking on YouTube video producers from the Netherlands, based on views: Dutch game streamer “Kwebbelkop” (real name: Jordi Maxim van den Bussche) and “TopNotchNL”, the video channel of Dutch hip hop label Top Notch, are first and seventh respectively in that particular list.

Music videos are popular among all generations in the Netherlands

Music was the leading reason for consumers in the Netherlands to watch online videos in 2018. In a survey, 66 percent of respondents said they watched videos of their favorite music artists on YouTube. Noticeably, this percentage was roughly the same for all age groups, both young and old. This might explain the large number of downloads of the YouTube Music app in the first month after its launch in the Netherlands in May 2018.

Generation Z is more into vlogs

14- to 21-year-olds were more inclined to watch a vlog than other age groups. (ID 880391) 25 percent of Millennials (defined by the source as ages 22-36) said they watched this type of content. This was considerably less than the younger generation: 48 percent of Generation Z watched vlogs on YouTube in 2018.