* The source adds the following data: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 16.000 respondents who completed the survey".
As of the second quarter of 2020, Sweden was the Nordic country with most ad block users. ** percent of the interviewed Swedes reported to be using an ad blocking software, whereas Danes who did so were ** percent and ranked fourth within the Nordic countries.
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AudienceProject. (August 19, 2020). Usage of ad blocking software in the Nordic countries in 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/645895/ad-blocker-usage-in-the-nordics/
AudienceProject. "Usage of ad blocking software in the Nordic countries in 2020." Chart. August 19, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/645895/ad-blocker-usage-in-the-nordics/
AudienceProject. (2020). Usage of ad blocking software in the Nordic countries in 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/645895/ad-blocker-usage-in-the-nordics/
AudienceProject. "Usage of Ad Blocking Software in The Nordic Countries in 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Aug 2020, /statistics/645895/ad-blocker-usage-in-the-nordics/
AudienceProject, Usage of ad blocking software in the Nordic countries in 2020 ÌÇÐÄÆƽâ°æ, /statistics/645895/ad-blocker-usage-in-the-nordics/ (last visited July 22, 2026)
Usage of ad blocking software in the Nordic countries in 2020 [Graph], AudienceProject, August 19, 2020. [Online]. Available: /statistics/645895/ad-blocker-usage-in-the-nordics/
