Scandinavia: share of digital advertising spending 2018-2019

Share of digital advertising of total media advertising spending in the Scandinavian countries in 2018 and 2019

Share of digital advertising spending in the Scandinavian countries 2018-2019

Last update:

Jan 9, 2020

Author:

��ƽ�� Research Department

Regions:

Denmark, Norway, Sweden

Survey time period:

From 01/01/2018 to 31/12/2019

As of 2018 and 2019, in all three Scandinavian countries the digital advertising spending accounted for more than a half of the total media ad spending. In 2019, the expenditure on digital ads in Norway represented 65.5 percent of the total media ad spending in the country.

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Share of digital advertising of total media advertising spending in the Scandinavian countries in 2018 and 2019

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