Distribution of comfort levels with the use personal data by social media to provide personalized online advertisement or content in Luxembourg as of April 2016*
Characteristic
Share of respondents
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* The original survey question was phrased as follows:
"QD5.2 To what extent are you comfortable or not with the fact that online social networks use information about your online activity and personal data to tailor advertisements or content to what interests you?"
Citation formats
Comfort with data collection by social media networks in Luxembourg 2016
This statistic displays the findings of a survey on the distribution of comfort levels over the use of personal online activity data by social media sites in order to provide personalized online advertisement or content in Luxembourg as of . During the survey period, it was found that roughly *** in every five Luxembourgers reported that they were fairy comfortable with the fact that online social media platforms collect their personal data in order to tailor personalized web experience.
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European Commission. (June 9, 2016). Distribution of comfort levels with the use personal data by social media to provide personalized online advertisement or content in Luxembourg as of April 2016* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/632078/comfort-with-data-collection-by-social-media-networks-in-luxembourg/
European Commission. "Distribution of comfort levels with the use personal data by social media to provide personalized online advertisement or content in Luxembourg as of April 2016*." Chart. June 9, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/632078/comfort-with-data-collection-by-social-media-networks-in-luxembourg/
European Commission. (2016). Distribution of comfort levels with the use personal data by social media to provide personalized online advertisement or content in Luxembourg as of April 2016*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/632078/comfort-with-data-collection-by-social-media-networks-in-luxembourg/
European Commission. "Distribution of Comfort Levels with The Use Personal Data by Social Media to Provide Personalized Online Advertisement or Content in Luxembourg as of April 2016*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jun 2016, /statistics/632078/comfort-with-data-collection-by-social-media-networks-in-luxembourg/
European Commission, Distribution of comfort levels with the use personal data by social media to provide personalized online advertisement or content in Luxembourg as of April 2016* ÌÇÐÄÆƽâ°æ, /statistics/632078/comfort-with-data-collection-by-social-media-networks-in-luxembourg/ (last visited July 31, 2026)
Distribution of comfort levels with the use personal data by social media to provide personalized online advertisement or content in Luxembourg as of April 2016* [Graph], European Commission, June 9, 2016. [Online]. Available: /statistics/632078/comfort-with-data-collection-by-social-media-networks-in-luxembourg/
