| Characteristic | Very positive | Quite positive | Neither positive nor negative | Quite negative | Very negative |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Release date
May 2018
Region
Sweden
Survey time period
2007 to 2017
Number of respondents
1,762*
Age group
16-85 years
Method of interview
Postal questionnaire
Supplementary notes
* refers only to 2017.
This question was phrased by the source as follows: "Är du positivt eller negativt inställt till reklam i tv?’"
In addition to postal questionnaire there was the possibility to answer digital via internet.
Percentage points exceeding 100 percent and missing percentage points to 100 percent are probably due to rounding.
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