Question phrased by the source: "How often, if at all, do you do any of the following activities whilst watching TV? Please select one option per row: Use social media sites (e.g. Facebook, Instagram, Twitter)"
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Social media use while watching TV in the UK in 2019/2020, by age group
The results of a survey carried out in the United Kingdom (UK) between 2019 and 2020 revealed that younger generations are more likely to use social media while watching TV. Individuals aged from 18 to 24 years old made up over a third of respondents saying they always used social media sites while watching TV, whereas **** percent stated they never did.
TV usage in the UK
The number of TV households increased in the UK between 2004 and 2019, reaching nearly ** million households in the latter year. Nevertheless, the average time spent per individual watching broadcast TV has been declining continuously since 2010, recording a decrease of almost an hour by 2019. In general, the time spent watching broadcast TV is higher among older individuals. Adults aged 75 and above spent the most time watching broadcast TV daily.
Online TV
The revenue generated from online TV in the UK increased exponentially between 2006 and 2019. As of 2019, online TV revenue exceeded billion British pounds. In the first half of 2018, BBC iPlayer was the leading online television service in the UK, with approximately one third of UK adults using this service. This was followed by Netflix and YouTube, with respective shares of ** percent and ** percent.
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dunnhumby Beyond. (June 12, 2020). TV activities: How often, if at all, do you use social media sites while watching TV? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1127225/social-media-use-while-watching-tv-uk-age-group/
dunnhumby Beyond. "TV activities: How often, if at all, do you use social media sites while watching TV?." Chart. June 12, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1127225/social-media-use-while-watching-tv-uk-age-group/
dunnhumby Beyond. (2020). TV activities: How often, if at all, do you use social media sites while watching TV?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1127225/social-media-use-while-watching-tv-uk-age-group/
dunnhumby Beyond. "Tv Activities: How Often, If at All, Do You Use Social Media Sites While Watching Tv?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2020, /statistics/1127225/social-media-use-while-watching-tv-uk-age-group/
dunnhumby Beyond, TV activities: How often, if at all, do you use social media sites while watching TV? ÌÇÐÄÆƽâ°æ, /statistics/1127225/social-media-use-while-watching-tv-uk-age-group/ (last visited July 24, 2026)
TV activities: How often, if at all, do you use social media sites while watching TV? [Graph], dunnhumby Beyond, June 12, 2020. [Online]. Available: /statistics/1127225/social-media-use-while-watching-tv-uk-age-group/
