This statistic displays the leading online retail services ranked by the size of their unique digital audience in the United Kingdom (UK) in , by device. In 2016, it was found that eBay Sites ranked second with the mobile audience of approximately .
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Ofcom. (August 4, 2016). Leading online retail services ranked by unique digital audience in the United Kingdom (UK) as of April 2016, by device (in millions) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 02, 2026, from /statistics/580925/leading-online-retailers-ranked-by-digital-audience-size-in-the-uk/
Ofcom. "Leading online retail services ranked by unique digital audience in the United Kingdom (UK) as of April 2016, by device (in millions)." Chart. August 4, 2016. ÌÇÐÄÆÆ½â°æ. Accessed August 02, 2026. /statistics/580925/leading-online-retailers-ranked-by-digital-audience-size-in-the-uk/
Ofcom. (2016). Leading online retail services ranked by unique digital audience in the United Kingdom (UK) as of April 2016, by device (in millions). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 02, 2026. /statistics/580925/leading-online-retailers-ranked-by-digital-audience-size-in-the-uk/
Ofcom. "Leading Online Retail Services Ranked by Unique Digital Audience in The United Kingdom (Uk) as of April 2016, by Device (in Millions)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Aug 2016, /statistics/580925/leading-online-retailers-ranked-by-digital-audience-size-in-the-uk/
Ofcom, Leading online retail services ranked by unique digital audience in the United Kingdom (UK) as of April 2016, by device (in millions) ÌÇÐÄÆÆ½â°æ, /statistics/580925/leading-online-retailers-ranked-by-digital-audience-size-in-the-uk/ (last visited August 02, 2026)
Leading online retail services ranked by unique digital audience in the United Kingdom (UK) as of April 2016, by device (in millions) [Graph], Ofcom, August 4, 2016. [Online]. Available: /statistics/580925/leading-online-retailers-ranked-by-digital-audience-size-in-the-uk/