The incidence rate of purchases through mobile device (tablet and smartphone) on total e-commerce purchases in Italy increased steadily from 2013 to 2018. Over the period of consideration, purchases via smartphone increased from barely *** percent to over ** percent of total online purchase in Italy. During the same period, purchase using a tablet fluctuated slightly but remained stable, accounting for approximately **** percent of the total.
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Human Highway. (November 24, 2018). Incidence rate of mobile devices on total online purchases in Italy from 2013 to 2018, by device type [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/579435/incidence-rate-of-mobile-devices-on-online-purchases-by-type-in-italy/
Human Highway. "Incidence rate of mobile devices on total online purchases in Italy from 2013 to 2018, by device type." Chart. November 24, 2018. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/579435/incidence-rate-of-mobile-devices-on-online-purchases-by-type-in-italy/
Human Highway. (2018). Incidence rate of mobile devices on total online purchases in Italy from 2013 to 2018, by device type. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/579435/incidence-rate-of-mobile-devices-on-online-purchases-by-type-in-italy/
Human Highway. "Incidence Rate of Mobile Devices on Total Online Purchases in Italy from 2013 to 2018, by Device Type." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 24 Nov 2018, /statistics/579435/incidence-rate-of-mobile-devices-on-online-purchases-by-type-in-italy/
Human Highway, Incidence rate of mobile devices on total online purchases in Italy from 2013 to 2018, by device type ÌÇÐÄÆÆ½â°æ, /statistics/579435/incidence-rate-of-mobile-devices-on-online-purchases-by-type-in-italy/ (last visited August 03, 2026)
Incidence rate of mobile devices on total online purchases in Italy from 2013 to 2018, by device type [Graph], Human Highway, November 24, 2018. [Online]. Available: /statistics/579435/incidence-rate-of-mobile-devices-on-online-purchases-by-type-in-italy/