| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Sources
Release date
October 2015
More information
Region
Canada
Survey time period
September 2015
Number of respondents
1,000 respondents
Age group
18-75 years
Method of interview
Online survey
Supplementary notes
* The source defines heavy deal users as those using five or more of the following deal tactics:
Flyers, shop for deals, loyalty programs, digital coupons, free-standing inserts, rebates, everyday low prices, private label purchases, large or bulk sizes and bonus packs.
Traditional grocery stores and supermarkets include Safeway, Sobeys, Loblaws, Provigo, Metro, IGA and Save-Easy.
Discount grocery stores include No Frills, Food Basics, Price Chopper, Maxi and Canadian Superstore.
Natural foods stores include Whole Foods.
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