Discount grocery stores in Germany - statistics & facts
Everyone loves a bargain. Discount grocery stores sell food products at lower prices than other food retail establishments and supermarkets. This makes them popular among various demographics looking for the combination of deals and quality. While the German food retail landscape provides plenty of choice for customers and budgets, not just in discounters, inflation and rising prices have forced consumers to examine their grocery shopping routines anew. Typically, a German customer will stay loyal to a certain discount grocery store brand, which is additionally determined by practical factors such as location, accessibility, and product selection. It is also not uncommon to circulate between more than one discount food retailer. The best-known German discount grocery stores are undoubtedly Aldi, Lidl and Penny. Aldi and Lidl have also become international success stories, expanding far beyond Germany.
