The source did not provide an exact date of survey.
Question: "How comfortable are you with the levels of truth and accuracy in the advertising you see, hear or read for each of the following?" [very and somewhat comfortable]
Citation formats
Share of Canadians who trust selected ad formats 2018
The statistic shows the percentage of consumers in Canada who felt comfortable with levels of truth and accuracy in selected advertising formats in Canada in 2018. It was found that ** percent of responding Canadians trusted advertising in magazines, while ** percent said the same about ads in newspapers.
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Ad Standards. (May 9, 2018). Percentage of consumers who felt comfortable with levels of truth and accuracy in selected advertising formats in Canada in 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/526528/share-canadians-trust-ad-formats/
Ad Standards. "Percentage of consumers who felt comfortable with levels of truth and accuracy in selected advertising formats in Canada in 2018." Chart. May 9, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/526528/share-canadians-trust-ad-formats/
Ad Standards. (2018). Percentage of consumers who felt comfortable with levels of truth and accuracy in selected advertising formats in Canada in 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/526528/share-canadians-trust-ad-formats/
Ad Standards. "Percentage of Consumers Who Felt Comfortable with Levels of Truth and Accuracy in Selected Advertising Formats in Canada in 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 May 2018, /statistics/526528/share-canadians-trust-ad-formats/
Ad Standards, Percentage of consumers who felt comfortable with levels of truth and accuracy in selected advertising formats in Canada in 2018 ÌÇÐÄÆƽâ°æ, /statistics/526528/share-canadians-trust-ad-formats/ (last visited July 20, 2026)
Percentage of consumers who felt comfortable with levels of truth and accuracy in selected advertising formats in Canada in 2018 [Graph], Ad Standards, May 9, 2018. [Online]. Available: /statistics/526528/share-canadians-trust-ad-formats/
