Julia Stoll
Research expert covering TV and video media
Media market leaders in Canada - statistics & facts
The change in media consumption, which clearly favors digital entertainment, means that Canadian media and telco providers are adapting accordingly. The rise of online media revenue in Canada paints a picture of a rapidly evolving industry, with digital platforms now generating more than double the revenue of traditional media. Online video services and digital video games along with internet advertising are the driving forces of media revenue in Canada. Telco and media market leaders in the country that want to stay relevant need to adapt. While bigger enterprises like Bell Canada have the means to respond to this shift, the country’s public broadcaster faces mounting financial challenges due to lack of sufficient funding.
