In spring 2019, magazines reached ** percent of Canadians between the ages of 18 and 24 years every week, compared to ** percent in the previous year. Whilst magazine penetration has generally declined among adults aged 34 or below, it has fluctuated annually among those aged over **, with 2016 seeing reach of ** percent, ten percent higher than in 2014.
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IAB Canada. (January 14, 2020). Weekly reach of magazines in Canada from 2014 to 2019, by age group [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /statistics/512494/magazines-reach-in-canada-by-age/
IAB Canada. "Weekly reach of magazines in Canada from 2014 to 2019, by age group." Chart. January 14, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /statistics/512494/magazines-reach-in-canada-by-age/
IAB Canada. (2020). Weekly reach of magazines in Canada from 2014 to 2019, by age group. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /statistics/512494/magazines-reach-in-canada-by-age/
IAB Canada. "Weekly Reach of Magazines in Canada from 2014 to 2019, by Age Group." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 Jan 2020, /statistics/512494/magazines-reach-in-canada-by-age/
IAB Canada, Weekly reach of magazines in Canada from 2014 to 2019, by age group ÌÇÐÄÆÆ½â°æ, /statistics/512494/magazines-reach-in-canada-by-age/ (last visited July 21, 2026)
Weekly reach of magazines in Canada from 2014 to 2019, by age group [Graph], IAB Canada, January 14, 2020. [Online]. Available: /statistics/512494/magazines-reach-in-canada-by-age/