This statistic ranks the most popular online product research channels prior to purchase according to adults in the United States. During the May 2016 survey, ** percent of respondents stated that they used retailer websites to research products online before shopping in-store.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Salesforce Research. (June 13, 2016). Where do you research products online prior to going into a store to purchase a product? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/515045/pre-purchase-online-product-research-channels/
Salesforce Research. "Where do you research products online prior to going into a store to purchase a product?." Chart. June 13, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/515045/pre-purchase-online-product-research-channels/
Salesforce Research. (2016). Where do you research products online prior to going into a store to purchase a product?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/515045/pre-purchase-online-product-research-channels/
Salesforce Research. "Where Do You Research Products Online Prior to Going into a Store to Purchase a Product?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jun 2016, /statistics/515045/pre-purchase-online-product-research-channels/
Salesforce Research, Where do you research products online prior to going into a store to purchase a product? ÌÇÐÄÆƽâ°æ, /statistics/515045/pre-purchase-online-product-research-channels/ (last visited July 27, 2026)
Where do you research products online prior to going into a store to purchase a product? [Graph], Salesforce Research, June 13, 2016. [Online]. Available: /statistics/515045/pre-purchase-online-product-research-channels/
