This statistic presents the leading short-form direct response TV (DRTV) brands in the United States during the fourth quarter of 2017, by advertising spending. During the quarter, My Pillow Premium was the top brand with short-form DRTV advertising spending, amounting to million U.S. dollars.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Response Magazine. (May 1, 2018). Leading short-form direct response TV (DRTV) brands in the United States in 4th quarter 2017, by advertising spending (in million U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 06, 2026, from /statistics/492940/short-form-drtv-ad-spend-brands-usa/
Response Magazine. "Leading short-form direct response TV (DRTV) brands in the United States in 4th quarter 2017, by advertising spending (in million U.S. dollars)." Chart. May 1, 2018. ÌÇÐÄÆÆ½â°æ. Accessed August 06, 2026. /statistics/492940/short-form-drtv-ad-spend-brands-usa/
Response Magazine. (2018). Leading short-form direct response TV (DRTV) brands in the United States in 4th quarter 2017, by advertising spending (in million U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 06, 2026. /statistics/492940/short-form-drtv-ad-spend-brands-usa/
Response Magazine. "Leading Short-form Direct Response Tv (Drtv) Brands in The United States in 4th Quarter 2017, by Advertising Spending (in Million U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 May 2018, /statistics/492940/short-form-drtv-ad-spend-brands-usa/
Response Magazine, Leading short-form direct response TV (DRTV) brands in the United States in 4th quarter 2017, by advertising spending (in million U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/492940/short-form-drtv-ad-spend-brands-usa/ (last visited August 06, 2026)
Leading short-form direct response TV (DRTV) brands in the United States in 4th quarter 2017, by advertising spending (in million U.S. dollars) [Graph], Response Magazine, May 1, 2018. [Online]. Available: /statistics/492940/short-form-drtv-ad-spend-brands-usa/