| Characteristic | Share of respondents |
|---|---|
| I don’t like sharing personal information (including my phone number) with retailers because I’m worried about how my data is being used | 32% |
| I am concerned about being spammed on my phone when I opt in to receive vouchers on my phone | 31% |
| I have opted out of receiving text messages or alerts because they come too frequently or annoy me | 25% |
| I prefer to retrieve offers or vouchers myself on my phone, rather than have offers sent to me (e.g., via text) | 17% |
| I prefer receiving vouchers on my smartphone because it is easier to store and use vouchers or promotion codes | 17% |
| When I have opted in, I get annoyed when text messages or alerts from retailers are not relevant to me | 15% |
| I have downloaded vouchers on my phone in a store in order to save money on a purchase I’m about to make | 12% |
| It’s easier to get vouchers on my phone than on my computer or tablet | 12% |
| I have opted in to receive push alert vouchers from companies on my smartphone | 12% |
| I like being able to get text messages from friends or family about offers | 12% |
| When I have opted in, I’m annoyed by pushed alerts that have vouchers or special offers when I am in a store | 6% |
| When I have opted in, I like receiving pushed alerts that have vouchers or special offers when I am in a store | 5% |
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Source
Sources
Release date
September 2015
More information
Region
United Kingdom
Survey time period
March 2015
Number of respondents
426 respondents
Age group
18 years and older
Special properties
individuals who had used a digital voucher, offer, or online promotion code in the prior three months.
Method of interview
Online survey
Citation formats
