individuals who had used a digital voucher, offer, or online promotion code in the prior three months.
Method of interview
Online survey
Supplementary notes
* Original survey question was phrased as follow:
"On a scale of 1 to 5, with 5 being ‘strongly agree’ and 1 being ‘strongly disagree,’ to what extent do you agree with the following statements?"
Showing the answers marked as 'strongly agree' (5 on the scale) and 4 on the scale.
Citation formats
Consumer attitudes towards digital vouchers in the UK as of March 2015
This statistic displays the consumer attitudes towards digital vouchers in the United Kingdom (UK) as of March 2015. During the survey period, it was found that ** percent of UK respondents strongly agreed with the statement that offering digital voucher, offers, or online promotion codes improved a company's brand image.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
RetailMeNot. (September 1, 2015). Consumer attitudes towards digital vouchers in the United Kingdom (UK) as of March 2015* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/485328/consumer-attitudes-towards-digital-vouchersin-the-uk/
RetailMeNot. "Consumer attitudes towards digital vouchers in the United Kingdom (UK) as of March 2015*." Chart. September 1, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/485328/consumer-attitudes-towards-digital-vouchersin-the-uk/
RetailMeNot. (2015). Consumer attitudes towards digital vouchers in the United Kingdom (UK) as of March 2015*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/485328/consumer-attitudes-towards-digital-vouchersin-the-uk/
RetailMeNot. "Consumer Attitudes towards Digital Vouchers in The United Kingdom (Uk) as of March 2015*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Sep 2015, /statistics/485328/consumer-attitudes-towards-digital-vouchersin-the-uk/
RetailMeNot, Consumer attitudes towards digital vouchers in the United Kingdom (UK) as of March 2015* ÌÇÐÄÆƽâ°æ, /statistics/485328/consumer-attitudes-towards-digital-vouchersin-the-uk/ (last visited July 29, 2026)
Consumer attitudes towards digital vouchers in the United Kingdom (UK) as of March 2015* [Graph], RetailMeNot, September 1, 2015. [Online]. Available: /statistics/485328/consumer-attitudes-towards-digital-vouchersin-the-uk/
