The source calculated the figures based on data from government filings and published financial records. Single industry values are based on data from participating companies. Each year the number of participating companies varies. The historical data values for all companies within each specific industry are pooled in a cross-sectional time series analysis and a non-linear multivariate model is derived for the entire industry. In calculating advertising-to-sales ratios, sales is defined as "top-line" of the company's income statement. In industry data, the ad-to-sales ratio is a weighted average ratio for the industry, based on the sales of each company. A "0" value means that the expenditures reported amounted to less than 1,000 U.S. dollars per year. Missing values were not provided by the source due to lack of reporting from participating companies in the given industry. Figures have been rounded.
Citation formats
U.S. automotive rental and leasing industry ad spend 2023-2024
In a survey of representatives of the automotive rental and leasing industry in the United States, it was found that in 2024 the sector spent about *** million U.S. dollars on advertising, down from around *** million dollars in the previous year. This corresponds to an annual decrease of roughly percent in advertising spending.
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Schonfeld & Associates. (September 30, 2025). Advertising spending in the automotive rental and leasing industry in the United States from 2023 to 2024 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/470683/automotive-rental-and-leasing-industry-ad-spend-usa/
Schonfeld & Associates. "Advertising spending in the automotive rental and leasing industry in the United States from 2023 to 2024 (in million U.S. dollars)." Chart. September 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/470683/automotive-rental-and-leasing-industry-ad-spend-usa/
Schonfeld & Associates. (2025). Advertising spending in the automotive rental and leasing industry in the United States from 2023 to 2024 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/470683/automotive-rental-and-leasing-industry-ad-spend-usa/
Schonfeld & Associates. "Advertising Spending in The Automotive Rental and Leasing Industry in The United States from 2023 to 2024 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Sep 2025, /statistics/470683/automotive-rental-and-leasing-industry-ad-spend-usa/
Schonfeld & Associates, Advertising spending in the automotive rental and leasing industry in the United States from 2023 to 2024 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/470683/automotive-rental-and-leasing-industry-ad-spend-usa/ (last visited August 01, 2026)
Advertising spending in the automotive rental and leasing industry in the United States from 2023 to 2024 (in million U.S. dollars) [Graph], Schonfeld & Associates, September 30, 2025. [Online]. Available: /statistics/470683/automotive-rental-and-leasing-industry-ad-spend-usa/
