Information on base:
German-speaking population ages 14 and older in private households, with main residence in the Federal Republic of Germany.
Information on random sample:
2015: 7,009 respondents, projected base of 69.24 million persons
2016: 7.026 respondents, projected base of 69.56 million persons
Multiple answers were possible.
This question was phrased by the source as follows: "Which of these brands or manufacturers do you know, even if only by name?"
(Original German question: "Welche von diesen Marken bzw. Herstellern sind Ihnen bekannt, wenn auch vielleicht nur dem Namen nach?")
Citation formats
Survey on the recognition of technology and internet brands in Germany 2015-2016
This statistic shows a ranking of the most popular technology and internet brands in Germany from 2015 to 2016. In 2015, roughly **** percent of Germans aged years ** and older knew the brand Apple. Telekom was the best known brand at **** percent.
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IfD Allensbach. (November 10, 2016). Ranking of the most popular technology and internet brands in Germany from 2015 to 2016 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/458829/awareness-of-technology-and-internet-brands-germany/
IfD Allensbach. "Ranking of the most popular technology and internet brands in Germany from 2015 to 2016." Chart. November 10, 2016. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/458829/awareness-of-technology-and-internet-brands-germany/
IfD Allensbach. (2016). Ranking of the most popular technology and internet brands in Germany from 2015 to 2016. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/458829/awareness-of-technology-and-internet-brands-germany/
IfD Allensbach. "Ranking of The Most Popular Technology and Internet Brands in Germany from 2015 to 2016." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 10 Nov 2016, /statistics/458829/awareness-of-technology-and-internet-brands-germany/
IfD Allensbach, Ranking of the most popular technology and internet brands in Germany from 2015 to 2016 ÌÇÐÄÆÆ½â°æ, /statistics/458829/awareness-of-technology-and-internet-brands-germany/ (last visited July 26, 2026)
Ranking of the most popular technology and internet brands in Germany from 2015 to 2016 [Graph], IfD Allensbach, November 10, 2016. [Online]. Available: /statistics/458829/awareness-of-technology-and-internet-brands-germany/